Prototype Workshop Notes

Notes and reference links for Women2.0 Labs Prototyping Talk, 10/2/2010
A/B versioning code sample at github: http://www.github.com/markettools — feel free to use, reuse, etc. totally open source.

Source Code versioning/hosting:
Mainly Git: http://www.github.com
SVN and some other SC: http://code.google.com

Free/Open Source Site Hosting:
Ruby on Rails Hosting:
http://www.heroku.com

Ruby on Rails installation guides at Devchix Wiki

Test Driven Development:
wikipedia article
Test-First Teaching

Test Frameworks:
Rspec
Cucumber
Selenium

Metrics/Analysis tools
http://analytics.google.com
http://kissmetrics.com

Mobile analytics:
MixPanel
Flurry

Mobile development SDKs:
iPhone SDK
Google SDK

FreezeFare
Development Timeline:
– Week1: Basic Ruby on Rails models of user, flight, flight-select (what flight they chose to freeze). Demo features: scaffolded “create flight” and “assign flight” and user save.
– Week 2: Create survey in Rails. Kayak API integration. Restrict to top 25 flight origins & destinations (from analysis), A/B version testing on single result vs. multiple result (low-fare vs. low-fare options)
– Week 3: Shorten survey, move email grab higher, push flight search to home page (remove front door-flash page), working on new API (with booking), setup button test harness.
– Week 4: price testing/ random, dynamic button display, cotinue working on new API (with booking)
– Week 5: random testing results, new API key, new date drop downs

Sample flow:
– Presentation on Thursday
– Meet Thursday after class to determine time to meet, new features
– Work and test new features during week, perhaps 2 cycles of this
– Create presentation based on results of earlier features.

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