Comments on: A fail & a win for Myspace, Backtype http://www.banane.com/workblog/?p=444 Fri, 17 Feb 2012 13:14:13 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Graphic Design Brisbane http://www.banane.com/workblog/?p=444&cpage=1#comment-30818 Graphic Design Brisbane Mon, 05 Jul 2010 05:08:17 +0000 http://www.banane.com/workblog/?p=444#comment-30818 Thanks for this information. I think this will be useful. Thanks for this information. I think this will be useful.

]]> By: banane http://www.banane.com/workblog/?p=444&cpage=1#comment-11343 banane Thu, 30 Oct 2008 00:51:51 +0000 http://www.banane.com/workblog/?p=444#comment-11343 One thing here is that BackType responded with more information. I see a direct message in Twitter not as super secret, but more polite, in this case, as they're nto self-promoting by pinging my entire list of friends with a "thanks!". So a private message on "thanks for adding- here's another place to access our info" is totally appropriate & helpful. You're right that it's using some of the private/fun space of direct messages, but I think the pros outweigh the cons. As you said before Justin, it may get abused and done wrong with time. As it is it was one of the first ones I got- sounds like you're getting a lot more. If it's a person who is on behalf of a company, would be OK, but if it's just a friend/person with no company, etc, it seems a little insecure & needy. @Christopher- completely agree that it's the nature of the engagement, which was what I was trying to get at in our twitter conversation with the note Justin referenced above re: if it's a person, not so hot, but a company or service, fine One thing here is that BackType responded with more information. I see a direct message in Twitter not as super secret, but more polite, in this case, as they’re nto self-promoting by pinging my entire list of friends with a “thanks!”. So a private message on “thanks for adding- here’s another place to access our info” is totally appropriate & helpful. You’re right that it’s using some of the private/fun space of direct messages, but I think the pros outweigh the cons. As you said before Justin, it may get abused and done wrong with time. As it is it was one of the first ones I got- sounds like you’re getting a lot more. If it’s a person who is on behalf of a company, would be OK, but if it’s just a friend/person with no company, etc, it seems a little insecure & needy.

@Christopher- completely agree that it’s the nature of the engagement, which was what I was trying to get at in our twitter conversation with the note Justin referenced above re: if it’s a person, not so hot, but a company or service, fine

]]> By: Justin http://www.banane.com/workblog/?p=444&cpage=1#comment-11342 Justin Wed, 29 Oct 2008 23:52:18 +0000 http://www.banane.com/workblog/?p=444#comment-11342 Ha! Now that's timing. Had no idea you'd blogged this until just now. Before I clutter our respective timelines any further - I think your point about companies vs. individuals: http://twitter.com/banane/statuses/981184425 gets at the crux of the issue: expectations. If it's not appropriate for individuals, it's because we don't expect them to automate it, whereas we might for a company. The nature of the DM in "non-marketing" Twitter use - personal messages, 1-to-1 (rather than 1-to-many) communications - creates (at least for me) a disconnect. It makes you say, "ooh, ooh! a personal message just for me that they didn't want any other followers to see!" only to find out that it's well, not really personal. (Yes, I know that's a tad naive of me. But am I the only one?...) Maybe Twitter simply hasn't yet matured to the point where we expect this sort of thing, like we do with email. Ha! Now that’s timing. Had no idea you’d blogged this until just now.

Before I clutter our respective timelines any further – I think your point about companies vs. individuals:

http://twitter.com/banane/statuses/981184425

gets at the crux of the issue: expectations. If it’s not appropriate for individuals, it’s because we don’t expect them to automate it, whereas we might for a company.

The nature of the DM in “non-marketing” Twitter use – personal messages, 1-to-1 (rather than 1-to-many) communications – creates (at least for me) a disconnect. It makes you say, “ooh, ooh! a personal message just for me that they didn’t want any other followers to see!” only to find out that it’s well, not really personal. (Yes, I know that’s a tad naive of me. But am I the only one?…)

Maybe Twitter simply hasn’t yet matured to the point where we expect this sort of thing, like we do with email.

]]> By: Christopher Golda http://www.banane.com/workblog/?p=444&cpage=1#comment-11341 Christopher Golda Wed, 29 Oct 2008 23:43:01 +0000 http://www.banane.com/workblog/?p=444#comment-11341 Thanks for the kind words. I followed your conversation on Twitter and would like to add my two cents. I think this kind of marketing really comes down to the nature of the engagement. Why does an individual follow a company on Twitter? Probably because they want to receive updates on the progress of a product, receive real-time support, etc. So I think an auto-dm welcoming that user/customer with some info that can get them up-to-date more efficiently is appropriate. Thanks for the kind words. I followed your conversation on Twitter and would like to add my two cents.

I think this kind of marketing really comes down to the nature of the engagement. Why does an individual follow a company on Twitter? Probably because they want to receive updates on the progress of a product, receive real-time support, etc. So I think an auto-dm welcoming that user/customer with some info that can get them up-to-date more efficiently is appropriate.

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