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	<title>Comments on: The Re-Send &amp; Other Cost-Cutting Techniques</title>
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		<title>By: Jake</title>
		<link>http://www.banane.com/workblog/?p=763&#038;cpage=1#comment-18684</link>
		<dc:creator>Jake</dc:creator>
		<pubDate>Thu, 16 Jul 2009 20:01:11 +0000</pubDate>
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		<description>I&#039;m not a huge fan of &quot;the re-send&quot; as you dubbed it here. I think it does have a place, but as you mention if done too frequently will lose some of the active emails you already have. I like the last option you mentioned a lot, which is reusing your most popular campaigns after some time. Why change up something that worked well?</description>
		<content:encoded><![CDATA[<p>I&#8217;m not a huge fan of &#8220;the re-send&#8221; as you dubbed it here. I think it does have a place, but as you mention if done too frequently will lose some of the active emails you already have. I like the last option you mentioned a lot, which is reusing your most popular campaigns after some time. Why change up something that worked well?</p>
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