Recently, I implemented these two services in different mobile apps (iOS) and had to jot down the pros and cons. Enjoy!
iAD- Apple’s ad service that is native to iOS apps. This is easy to implement for developers, but not great for advertisers:
- High cost to entry, for advertisers
- Difficult to include multiple instances on any individual view (top and bottom banner, for example.)
- “in-app” experience- ad pops up as interstitial before “leaving” the app.
Google Ads (AdMob)
- Cheaper to be an advertiser
- A little more difficult to integrate
- Ability to have more ads per view
- More callbacks on click, open, leave app
- No “in-app” experience like iAd; user clicks actually leave the app.
- Nice tie-in with Google Analytics
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