Adventures in Mobile Marketing

Creative Campaign Ideas

Here are a few interesting campaign ideas from my inbox this morning:

Amazon
“Recently Purchased Reviews.” They offer user feedback on their products, so they send me a list of most recent purchases with links back to the site. This is a great way of getting customers to return and be more active with you.

Apple
“Getting Started With your iPhone” They do a follow-up email right after the order and instructs me on common tips on how to use the iPhone. This can be extended to any real product- you bought a TV, a subscriptions, etc. It’s a great “welcome” email, but not only for new visitors or subscribers, but for any purchase. A follow-up on education rarely seems pushy or promotional, too.

Pottery Barn Kids
“Online Exclusive” I’m a big sucker for online exclusives. It funnels sails to a lower cost outlet, and pushes to purchase with the timed incentive.

Peet’s
“Memorial Email” Sad occasion- the founder’s death- but also nice that they issued a commemorative memorial email. Product releases, change in location, and transitions that are interesting to the customer base, could all be communicated via a tasteful simple note. It was a nicely worded email with comments from other professionals, and highlighted the ways the company has been true to the original vision. Very nicely done, and as a fan of Peet’s coffee I was interested in his life, such as, how he pronounced his name- Payt- versus how we all pronounce the company name.

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Written on Friday, 07. September 2007 at 12:48 In the category campaigns. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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4 Comments »

  1. [...] What People Read On Adventures in Email Marketing – Review of 10 Emails With Images Off. Outlook announced it was suppressing images in January. In June, I found that most major emailers were still quite sloppy about designing for images-off. – Creative Campaign Ideas. A quick review of my inbox and some emails of note that were beyond the usual email campaign ideas. – Gmail and Email Marketing . How Gmail is a very, very stringent technical requirement for email design, and methods and techniques to get around it. [...]

    Pingback: Adventures in Email Marketing » Adventures in Email Marketing Recognized in Top 20 List | – 02. October 2007 @ 10:38 am

  2. I am also planning an email campaign and these articles really helped. Thanks

    Comment: Nithya – 24. March 2010 @ 7:44 pm

  3. We do email campaigns. I will be sure to include some exclusive online offers next time. That is a great strategy. Thanks.

    Comment: Graphic Design Brisbane – 04. July 2010 @ 10:12 pm

  4. Actually respectable write-up .. simple and concise.

    Comment: Scott Wirebaugh – 04. July 2012 @ 9:06 pm

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