What makes an advanced email marketing system? It’s more complicated than what I’ve listed below, but this is an easy gut check to see how your system compares, feature by feature.
Scoring
0-5: Newbie: You’re probably just grappling with getting your hands around CAN-SPAM requirements.
6-10: Basic system. You probably think there’s no money in email marketing, so you’ve never invested much thought or energy into it. Or, you may have just started a job and realize that all you have is a newsletter on Constant Contact. Regardless, you’re reading this checklist which is a good sign.
11 – 20: Not Shabby. You’re probably on your second generation of an email marketing system, or with an email provider that delivers this out of the box. You want to expand, but don’t know how.
20 +: Nimbus 2000. I hope you know what you have! It’s a great system. Of course there’s room for improvement.
Thanks to those that have mentioned this list!
This list is a work in progress, feel free to add more criteria below.
« The Marriage of Segmentation and Dynamic Content – Email Marketing- a Little Too Narrow »
Great job, Anna!!
It’s a really well compiled list.
Maybe the following could be added to the list
1) Enhancing Email Deliverability by ISP relations, reputation management ..etc
2) Ability to validate email in terms of SPAM score, spell check, W3C Compliance etc..
3) Ability to track pre registration behaviour and attach as contact activity post registration to the contact
4) Ability to extract search keywords from referrer URL, and search boxes present on the site and store as part of contact information.
Comment: Roy Rajan – 21. October 2007 @ 10:27 pm
Thanks Roy- good comment. I tried to wrap that up in inbox inspection, but your details are really useful. The fourth point you made reminds me of something I’ve wanted to post on for a while- and now I will!
Comment: banane – 22. October 2007 @ 3:25 pm
Great Checklist!
Thanks for posting. I like Roy’s addition as well.
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