Adventures in Mobile Marketing

Images Off: Case Study, Toys R Us


The problems here? No Alt text to describe the images if someone should want to download. There’s no leveraging SEO methodology so that webmail browsers show relevant links and ads to the right. The design is image-heavy, which not only is a spam trigger, but also shows nothing to image-off users above the preview pane.

Other relevant articles:
- Designing for Web Emails
- Images Off: Unfortunately, It’s the First Impression
- Images Off, other posts on image suppression

(This is going to be a series of case studies on how retailer and major corporations send emails with poor image suppression handling.)

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Written on Sunday, 11. November 2007 at 12:06 In the category images off. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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  1. Big companies not understanding email marketing 101! Drives me crazy…but keeps me employed…

    Thanks for continuing to bring this issue (images on/off) to the forefront. A colleague of mine recently blogged about this – – also, a Bronto client (Trek) who has figured it out! –

    Interested in your thoughts.

    dj at bronto

    Comment: DJ Waldow – 20. November 2007 @ 6:28 am

  2. [...] images-off. That means, without images loaded, the email is blank (See two case studies here and here.) These are smart marketers with otherwise advanced internal systems and resources, so why are they [...]

    Pingback: Adventures in Email Marketing » Rich Image Emails and Images-Off Compliance: It’s Possible. | – 26. November 2007 @ 4:08 pm

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