Adventures in Mobile Marketing

If you’re on FaceBook, you’ve probably noticed the application SuperPoke. Well, I’ve been superpoke’d-spammed for a while now. Other members can send you a superpoke, and you get notified by email each time. I tried to disable the email notifications a few months ago, but it didn’t work. I tried to block that specific user- didn’t work. Today, I got a new SuperPoke from a new person and before it snowballed, decided to tackle this issue.

The email SuperPoke (owned by Slide.com) sends looks like this, with a link to “change settings”.

That’s straightforward enough. So I finally decide to go back to Facebook and solve this problem. The “settings” page of the Slide.com and SuperPoke page looks like the following. When you put your cursor in the email field, it has a pop-up with the privacy issues.

Well, now I’m just confused. For one, why are they requesting my email again? I’m responding to an email they sent me. Second, it’s unclear if I’m adding the email to unsubscribe, as some settings pages do, or if it’s for signing up for more announcements (the last thing I want). I appreciate the small explanation pane, but it’s far from clear.

So, do I enter in my email, and click the box? Or just click the box? This reminds me of other issues Facebook (& applications on the platform) have had with email.