Transactional Email Wins: Social Median
Just joined Social Median, a social network news clipping service, and got a few transactional emails thanking me for my “first time” behaviors- adding a news source, clipping an article, etc. Reminds me of very effective email campaign of “first purchase.” Thanks for your first purchase, what did you think of your first purchase, etc. Asking for feedback and generally welcoming someone into the fold. Also, these kind of emails set up a method of communication- verifying the email address, and reaching out to the customer, providing a feedback loop. It’s really effective, and glad to see Social Median doing this right at the launch.
Written on Thursday, 31. July 2008 at 12:24 In the category campaigns, social networks, transactional emails. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. 
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I joined too, trying to keep up with Banane. Social Media definitely likes to hit me with email. Since I’ve joined in the last 12 hours, I’ve received three emails. Excessive?
Comment: Peter – 01. August 2008 @ 8:53 am
It’s tough- some of those are just the “first” emails, I received 1 today, the news wrap-up. They have a cute drop down for email frequency: “with my morning coffee, with dinner and breakfast, etc.” capturing the appeal of news with meals. I’m still reserving my judgement on their email frequency, but I appreciate folks who are trying something new!
Comment: banane – 01. August 2008 @ 9:29 am