So Barack Obama’s email campaign asks you to sign up for a cell phone text announcement the minute he decides on a VP candidate. This is a great dovetail from email to text-messaging, two contact preferences that have been slow to meld.
This campaign also creates a subscription base of mobile text readers, and I think you can safely infer that they are interested in more to-the-minute relevant, timely information- thus it’s promoted with a message that is in itself timely, a new event happening in the future, at an unspecified time. It’s a great campaign- as usual the Obama campaign is pushing the boundaries of political emails. Refreshing use of mobile capabilities – and I believe that it’s critical to provide content to readers on the medium they prefer, whether it’s RSS, SMS, or email.
More posts on politics & Obama campaign (mine and other blogs)
- Jane Popick on Vertical Response: Great Email List Building Ideas From a Presidential Candidate
- Email as Web Content Case Study: Barack Obama
- Political Spam