So, I got the Olympics baton to highlight my favorite email marketing blogs. I read 48 blogs (via Bloglines & Google reader) combined with social marketing blogs. I keep a short list of my favorites- on the sidebar, below the comments. It’s always in season!
Email Wars – Dylan Boyd over at eRoi is up there with my other bloggers as always having an interesting, social marketing + email approach to issues. I credit him with some of the most interesting, out-of-the box thinking in this space! He’s also a straight shooter with an opinion, which I appreciate.
Bronto Blog – These guys do great work, and their honest, open process is truly helpful in this field. Whenever I watch their videocasts, I always think about how compassionate and concerned they are with their clients. They truly just want them to do well, and see email as a helpful method. It’s a great lesson in managing client relationships.
A Weber – I’ve been enjoying Justin Premick’s posts, and he’s a twitterpal. Probably the newest to this line-up, I’ve been following his posts and work with growing interest. Every once in a while I’m in my Google Reader, going, wow that’s an interesting post, and lo and behold it’s A Weber.
MailChimp- I probably align myself with the ethics and processes most closely with the guys at MailChimp, a smaller scale than ESPs I usually work with, but since I started blogging, their posts and humor have been the most closely allied with my own. The documentation they provide for their customers is some of the best email marketing guidelines out there!
Retail Email – since I tend to do B2C, it’s really useful to see all of the hard work Chad White does collecting emails and comparing techniques. Doing retail email marketing is like the tuna of the sea- big, popular, easy to catch, but also difficult to stand out and do new things (and flash frozen in Japan, OK that’s another post). Chad is an invaluable resource in this field!
Email Marketing Reports- Mark Brownlow gets so much work done, from Austria! I’d be out enjoying the music and arts, but he’s a tireless worker, or perhaps it’s the time difference? He has a huge library of great posts and manages to just get a lot done in this space.
Vertical Response- Janine Popick has a refreshing, direct, and ethical approach to email marketing that I enjoy reading. Her publisher’s clearing house post is still one of my favorites. Some people take a risk and have an opinion, and I appreciate that!
This is a perennial torch- always on the sidebar!