Adventures in Mobile Marketing

I wrote an article for MarketingProfs: Email Marketing and Social Media, Part 1: Adding Social Media to the Email Newsletter

Email is not dying in the midst of the social-media revolution. As one social-networking company said to me, “accurate delivery of email is a main part of our deliverable.”

Flipping that situation around: How can we, as emailers, best leverage the new social-marketing applications?

Let’s consider the simple email newsletter and expand it to include social marketing.

Read the rest on their site!