Adventures in Mobile Marketing

Letters From Readers

Dear Anna,

I would like to send an email newsletter to the mailing list using gmail. I’ve tried in the past and 90% of my sent mails are rejected as SPAM because I am sending to approx. 250 people as BCC.

Love The Good Ole Gmail

Dearl TGOG,

You really don’t want to use common email apps like Yahoo, Gmail, Outlook to send to an email list. Those applications aren’t designed to send bulk (yes that is bulk) and therefore have lots of impediments to doing so. Instead, work with MailChimp,, Emma, or Constant Contact to setup an account and send from there. You need to have various processes set up to differentiate your emails from spam (from the consumer & federal perspective) like a one-click unsubscription method, etc. Also, the flavors of your recipients’ email accounts all have a different way of rending HTML, so companies like those listed above have great templates that handle all of the different renderings. It’s very difficult to do this by hand.

Anna

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Written on Monday, 22. September 2008 at 12:15 In the category letters, newsletters. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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2 Comments »

  1. [...] sender. Nothing screams amateur hour more than trying to send it from Outlook/Yahoo/Gmail (see: Letters this [...]

    Pingback: Adventures in Email Marketing » 5 Newbie Mistakes | – 22. September 2008 @ 12:34 pm

  2. So what about mail merge?

    I had to laugh because I saw myself in at least three out of those five points. But I have to ask: what do you think about mail merge? It sends out the emails one at a time, allows a high amount of personalization, and is specifically designed to generate a lot of letters in one go. I used it because it was the best solution I could think of and I remembered the mail merge tools from my secretary days.

    Comment: Amy – 24. September 2008 @ 9:53 am

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