Letters From Readers
Dear Anna,
I would like to send an email newsletter to the mailing list using gmail. I’ve tried in the past and 90% of my sent mails are rejected as SPAM because I am sending to approx. 250 people as BCC.
Love The Good Ole Gmail
Dearl TGOG,
You really don’t want to use common email apps like Yahoo, Gmail, Outlook to send to an email list. Those applications aren’t designed to send bulk (yes that is bulk) and therefore have lots of impediments to doing so. Instead, work with MailChimp,, Emma, or Constant Contact to setup an account and send from there. You need to have various processes set up to differentiate your emails from spam (from the consumer & federal perspective) like a one-click unsubscription method, etc. Also, the flavors of your recipients’ email accounts all have a different way of rending HTML, so companies like those listed above have great templates that handle all of the different renderings. It’s very difficult to do this by hand.
Anna
« Blog->Email – 5 Common Newbie Mistakes »
2 Comments »
Leave a comment
Recent Posts
- Incredibly Simple Android App
- Mobile Ad Service- iAd vs. AdMobs/Google Ads
- Mobile Marketing- How to Get Your App Out There
- Transactional In-App Email
- The Momentus Blog
Pages
Recent Comments
- 9 essential links for travel agency owners: 5 common newbie mistakes for an email newsletter
- Bulk Email Software: I have got study quite a few perfect information listed here. Absolutely value book-marking...
- Mike: We are using www.smartemail24.com and we are fully satisfied. They have web based system for creating email...
- Mike: We are using www.smartemail24.com and we are fully satisfied. They have web based system for creating email...
- emailviking: is user generated content? Adventures in Email Marketing The future of user-generated content is
Topics
Recent Trackbacks
- 9 essential links for travel agency owners: 5 common newbie mistakes for an email newsletter
- emailviking: Let others do your work
- So emailing: Personnalisation de la manière démodée
- SitePoint: Unreal Unconferences
- Wash Burnhs Foundation: Alternatives to SMTP Hosting
[...] sender. Nothing screams amateur hour more than trying to send it from Outlook/Yahoo/Gmail (see: Letters this [...]
Pingback: Adventures in Email Marketing » 5 Newbie Mistakes | – 22. September 2008 @ 12:34 pm
So what about mail merge?
I had to laugh because I saw myself in at least three out of those five points. But I have to ask: what do you think about mail merge? It sends out the emails one at a time, allows a high amount of personalization, and is specifically designed to generate a lot of letters in one go. I used it because it was the best solution I could think of and I remembered the mail merge tools from my secretary days.
Comment: Amy – 24. September 2008 @ 9:53 am