I’ve been sucked into the social marketing world lately so to re-harness my email roots, thought I’d troll through the inbox and do some quick reviews. New fancy review tool, thanks to Janet Fouts over at Tatu Digital! We’re giving a social marketing talk in November, I’ll post the logistics here. OK, so Skitch! and I found some fun reviewing Pottery Barn Kids, …
As you can see they did some things right, some things wrong:
- Really long subject line that cuts off most of their message
- Nice use of HTML styles in bottom right quadrant
- Lack of Alt text on the dominant images leaves you wondering what it is, and it’s a missed opportunity.
- Nice use of teasers at the top- in text.
Macy’s
They really give nothing to the images-off reader. I have the coupon code in the teaser text, and that’s about it. Really poor HTML design, and like most clothing retailers, they leave it all to one image without intriguing alt text messaging.
CW really does nothing for the non-image viewers. They also are putting the coupon code in the subject line. I wonder if opens and reads increases or decreases with that direct method. One risk one of my clients always had to manage was whether discount web sites would pick up the subject lines and publish, making it a little less “web exclusive” and special. Still, a sale is a sale, so if they’re getting purchases via that site as well as that specific customer, maybe it doesn’t matter.
« Yahoo Mail Flash Flub – Why & How Regional Emails Work »
Does a coupon code in a subject line look make the subject line look more spammy? Like random characters? Or will the ISP ignore it if enough have the same subject line?
Comment: James Lamb – 07. October 2008 @ 8:03 am
[...] 6. Text Area (above the fold): Also think about including a text area underneath the masthead area to incorporate the call-to-action high in the email. (Balance of images and html text is critical!) [...]
Pingback: Redesigning Your Template: Basic Best Practice Tips to Consider – 27. April 2009 @ 8:58 am
[...] 6. Text Area (above the fold): Also think about including a text area underneath the masthead area to incorporate the call-to-action high in the email. (Balance of images and html text is critical!) [...]
Pingback: 10 Suggestions to Improve Email Templates « Redcats e-commerce Blog | Kapunka – 09. November 2010 @ 8:24 am