Adventures in Mobile Marketing

Trolling through the Feedback room on Friendfeed, I noticed a post and a very nice feature, that again sets apart Friendfeed from their competitors. Consumer marketing systems could also learn something from this.

When you start following someone in Friendfeed, their core functionality of subscribing to someone’s various RSS feeds and comments, they get a notification by email.

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The best part is when you reply:

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They don’t do a “no reply” they actually send the person your email, masking your email address and using a generic inbox. Nicely done! Note: there is no direct mail functionality within FriendFeed itself, all messaging is done in public. These emails are forwarded to the user’s registered email account (Gmail, Yahoo, etc.) Flickr could really learn something from FF.

I also have a big problem with no reply systems. Teaching the consumers that broadcast emails from systems are OK, is not OK with me. We should start a conversation, and part of that is the company’s responsibility to the consumer to have a feedback channel.