Last night we huddled in the gorgeous office space of McCann Worldwide in Jackson Square, San Francisco, and talked for hours about social marketing. It was intense, fun, and a little exhausting. Presentation will go up soon, but until then we have a “handout” online, at the SF WoW Blog. I met some fun people and heard about some exciting projects. A couple of highlights:
- Gentleman asked me what my “personal social marketing strategy” was. I couldn’t stop with a oneliner: “Wish I had one.” Ended up talking about following your passions, reaching out to people you find interesting, keeping up with commitments, and always exploring new tools.
- Co-presented with Janet Fouts who just amazes me with her knowledge of all of the tools and uses of Twitter. She is my Twitter Queen.
- Standing outside afterwards, on our way to favorite tapas place, Boccadillos on Montgomery, I was bemoaning how I’d miss all of our conversations planning the talk, and Janet looks at me and goes, “I think this is only the beginning.”
- Showing the Seesmic video, and the hushed silence as the audience was taken in by the drama of it. And then when I was checking in with Rebecca (event organizer) afterward, about whether that was a good add, and she goes, “That was so social marketing.”
- Mary Choy freaking out about mood pencils. You just never know what part of the presentation will stick with people!
- Realizing in the Q&A period that we really hadn’t focused on the FaceBook strengths, despite diving into a case study earlier on. Twitter just dominated.
- Some really good and pointed questions in the wrap-up, about choosing a good blogger, the approaches, and how much time to devote.
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