Adventures in Mobile Marketing

I have a Google alert on “email marketing” and it fills in the gaps between blogs I subscribe to and emerging topics on email marketing. I have to say, mostly it’s misguided people misguiding people. Here are some quotes from today’s Google alerts- didn’t link to the articles but they’re easy to find.

“How to grow your list to 10,000″ – Yes, size matters, but quality matters even more. Ten good frequent buying customers that share with you are worth the shoddiest million email list.

“Auto-responders are the most valuable email marketing tool.” Um, no. Auto-responders are a stop-gap solution to functional issues such as password verification and notifications. I personally really hate no-replies, and auto-responders, for important technical reasons, can’t truly support responses. Auto-responders are very 1998 email marketing, and in our sophisticated age of customer feedback, surveys, user generated email campaigns and having “the conversation,” they really aren’t optimal.

Under social email marketing, I got a note on “getting lots of twitter followers,” also along the lines of “more is better.” 10 great customers following you is worth 200 irrelevant followers that either never check their twitter or thought they were signing up for Mad Men.