Adventures in Email Marketing

I saw this in my inbox about five minutes ago and was impressed – and I have been impressed with Barnes & Nobles’ newsletters- that they used “>” instead of an image for bullets. It looks good and it avoids the broken images distraction. Great way to “fail gracefully” with image suppression.

It wasn’t hard to find a sample in my inbox of broken bullets. In general Dell is doing a lot of things right- but here you can see the broken images on the bullet look awkward and detract from the overall design impetus.