Adventures in Mobile Marketing

Questions from the overflowing mailbag…

Changes in requests from different people in our team means different database structure (and this tidbit: Salesforce doesn’t allow outer joins!).- friend at dinner tonight

That sucks. Beyond a redesign (on MySql) and an ad-hoc query software, I don’t know what to tell you but this is the 4th non-profit I’ve heard of who has taken advantage of Salesforce’s 10K free-to-non-profits deal, and subsequently been bitten somewhere in the a$$ by restrictions. Note, negotiating is not dead with some of the smaller end ESPs, and it’s never too late to relocate your mail services.

Why doesn’t anyone write about trigger/transactional emails anymore? – Ben at MailChimp
Personally, I’ve never understood those fickle bloggers. Is it not discussed because it’s not sexy? Because its old news? Because nobody asks (I really don’t think most marketing departments use them- prove me wrong). I think, for the audience, this is a battle in their workplace they are just tired of fighting (promotional vs. lifecycle). So, in arguing for more at your place of work, make the conversation about ‘lowering costs’ versus ‘revenue’ and you will win that argument.

How can I share this cool article about fundraising with email marketers…

From this twitter, started a covnersation with Tyler of Involver about how their tool works- you embed a little image of the video- but more importantly, there is a follow-up call to action after it plays, and deep links to the video for sharing, plus a little chiclet to share it out. Case study by a client at Stanford regarding its relevance to non-profit spheres, too. He saw a 23% lift in fundraising over the year, and 51% of it was online. Interesting (if long- scroll to end) post.