Adventures in Mobile Marketing

Basic Twitter: Who Are You?

First, check out this profile and see if you can tell what’s amiss:

The biggest thing was: I don’t know what the acronym stands for. The profile should basically tell who you are, to all kinds of people, non-political folks, folks out of your niche, folks that are un-techy. Don’t rely on them to click on the URL, that’s there for follow-up info, but basic “who are you” info has to be in that profile.

Some other profiles that have a nice ratio of followers/followed and basic 411 right on the profile page:

Robert Scoble follows a lot of people, and engages with most of his followers.

Janet just twittered me (ha) that she “…thinks it’s worth it to add a link to an about me in the bio too. I use VisualCV now ‘stead o my websites.” I’ll definitely check that out.

What I like about these- full name, clearly says what they do, and they have nice “ratios”- that is, followers/followees. It’s a conversation for them, not a bullhorn.

Obvious spam example:

Zero followers, no posts, and no description. Easy.

For the sake of showing a full spectrum- here are oft-followed, rarely-follower profiles:

vb_twitter sean_twitter1

I end up being very wary of folks who are either followed, or subscribed, to more than 500 people. Why? Because I know how much work that is, even with Twitter tools. Users have different aproaches to the use of the tool, and if it’s a very lopsided ratio, they either use it as an inside-joke chat application, or a bullhorn. If it’s a more balanced ratio, it tends to be a threaded live discussion, which is what I prefer, and what I think is the best use of Twitter.

BTW, feel free to criticize mine at will!

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Written on Monday, 06. April 2009 at 17:16 In the category Basics, social networks. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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  1. Twitter is a lot of different things to a lot of different people. Lately, it seems to be half people looking to engage in conversation and share information, half “expert” “guru” self promoters who think they are getting famous. I duck in and duck out, so following close to 1000 people isn’t a big deal. If I spent more than 15 minutes a day in it, it would probably get annoying.

    Comment: Alex Williams – 06. April 2009 @ 8:23 pm

  2. Good point Alex- it’s definitely a tool that is used differently, by different people. For me, TweetDeck makes it possible to organize over 100 people, otherwise I wouldn’t click past 3 pages of the Twitter web pages to read updates, and probably miss my main follows. I also only check twitter about 15 mins a day, if that.

    Comment: banane – 06. April 2009 @ 10:18 pm

  3. I was reading this over and could not agree more. Going with the simple approach I think works best. Creating enough interest so a person digs a little more is the goal.

    Comment: SimplyCast – 07. April 2009 @ 5:20 am

  4. I think it is just common courtesy to follow others as they are following you. We are all in the social game together, lets scratch each others back a bit.

    Comment: Nick Stamoulis – 10. April 2009 @ 9:59 am

  5. If you follow Scoble’s example and drop the “www” from in your Twitter profile, more of your domain will display in that field. Right now it’s cut off at “banane…”

    Comment: Mark Alves – 14. April 2009 @ 10:47 am

  6. But that is my domain…. simplement banane!

    Comment: banane – 14. April 2009 @ 11:27 am

  7. Oui, but a first-time visitor might think it is cut off. Seeing the “.com” will let them know they are seeing the whole thing.

    Comment: Mark Alves – 20. April 2009 @ 6:55 am

  8. Good article. I just started twittering for my company, Restoration Media, as well. @rmi_jad

    Comment: Restoration Media – 05. June 2009 @ 9:23 am

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