Adventures in Mobile Marketing

Engaging Newsletters –

To me a lot of newsletters are just a big promotional email which defeats the purpose of a newsletter. Reviewing a lot of different (one size fits all) e-newsletters, I think a lot of companies miss an opportunity to talk to a broader member base and drive more engagement.  A lot of sites have great content that is buried and near impossible to navigate to, and this is the tool to leverage that content.

When I created the Gallery Exposure newsletter for kodakgallery.com some 4 years ago the objective was to have an engaging, inspirational and retention-minded communication. Content was based on user/customer service feedback and monthly polls that featured in Gallery Exposure. We intentionally kept promotional offers to a minimum or not at all in the email with extremely positive feedback, offers do not motivate everyone and the numbers proved it. The message I heard loud and clear “inspire me”.

This award winning newsletter from Olympus is a great example:

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Written on Wednesday, 25. August 2010 at 11:17 In the category campaigns, newsletters. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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2 Comments »

  1. [...] started off with his first post, “Engaging Newsletters.” Check it out! Share and [...]

    Pingback: Adventures in Email Marketing » Welcome Gavin! | – 26. August 2010 @ 11:44 am

  2. Thanks for sharing this great example of a newsletter. Most of the newsletters I get are not as interesting. This one does engage with the reader and that’s very vital. keep them coming

    Comment: Ibukun – 11. April 2013 @ 8:26 am

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