Adventures in Mobile Marketing

As a self-confessed Home & Garden TV addict, I think this email from Bed Bath & Beyond is a great example for how to use animated gifs. And what a great way to feature a partner product, like Sherwin-Williams in this example, that truly compliments your own. Although the email is a little busy I think the objective is achieved – inspiration! This variation in color palette definitely motivates me to give my bedroom a make-over.

Using animated gifs is also a great opportunity to have an A – B test, from my experience we saw a 10 – 15% lift in revenue over the standard HTML version. Of course you don’t want the novelty to wear off so don’t over use this option and make sure to keep it relevant to the product you are selling. Animated gifs is still well supported by most email clients.