Adventures in Mobile Marketing

Why Social Media? Part 1

Part 1 | Part 2 | Part 3

Why try social media? Why not? If you haven’t already, it is a no-brainer to have a social presence for your company. I personally think there is no real expert in social media marketing yet! I think it is very much trial and error at this stage, so test, test and test again. So my advice is to you,  is to go for it.

Over the next week or so I will be sharing a few simple tips I’ve found helpful in building out a social media program:

Have a clear goal:

  • Engage current customer and prospective new customers
  • Build brand loyalty
  • Build awareness

 Measuring Success:

  • Recruitment/Fans
  • Response to post and the viral affect
  • Link tracking/clicks
  • Customer satisfaction
  • Market research
  • SEO
  • Set modest goals

Next up: messaging and engagement.

Also check out this great article from Social Email Marketing blog and see why 37% of companies avoid social media.

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Written on Tuesday, 14. September 2010 at 15:03 In the category social networks, strategy. Follow the comments via RSS here: RSS-Feed. Share on FriendFeed

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  1. I agree with you. As part of SEO Essex, I use social marketing as it allows you to network with other business owners and helps build awarness, like you said.

    It’s a very good idea to try out social marketing. So very good post and thank you for sharing.

    Comment: SEO Essex – 21. September 2010 @ 7:56 am

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    I have several blog posts that would be an excellent addition to the Banane, and I would be happy to regularly send these posts to contribute to your steady flow of content.

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    Comment: Leigh Carver – 08. April 2013 @ 1:42 pm

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