Adventures in Email Marketing

Light HTML
Lots of folks talking about going to light HTML:
- AWeber Blog, via Retail Email Text Vs. Lite, Lite vs. Heavy HTML. That’s a level of detail I wish the study I’d linked to last week had gotten into- “Text vs. HTML”.
- BeRelevant writes about a text vs. HTML (which actually promotes more lite HTML), by Maria Hendricks.

Images Off
- My favorite bugaboo, image suppression, is the topic on Janine Popick of Vertical Response’s blog. Great picture snaps and tips to designing for this situation. Creating Your Email for Images Off. More on banane in the Images Off category too.
- Al Iverson at Exact Target seconded my feelings on images-off with his post, “Images Off”. Thanks Al!

Email is A-Changin’
As ever, Mark Brownlow of Email Marketing Reports makes me think- this time about how email must adapt “or die.”

Marketing Celebrities
There’s something always interesting going on over at Peter Kim’s blog. Here he has a scientific way for determining the Top 20 blogs in marketing.

Video
I’m doing some research on video marketing, especially online and educational, so read with interest Michael Shehan’s post on iMedia Connection: “Video Campaign Traps to Avoid.”

Misc
Kevin Dugan writes about “Consumer Consumption” on his post- and that Bally is closing.