Adventures in Mobile Marketing

I’ve been using the email and internet marketing methods towards a new arena: iPhone marketing. These metrics have been useful:

1. Rank in the iTunes Store
This is the number of times it’s been downloaded. I do it according to to the top search terms for my app: “learning French,” for example. Since marketing the app for a few weeks, we’ve risen from the last page to the second, of five pages. A small success, but nice to know it’s measurable.

2. Number of units sold.
Yes, this is more an operational number, but it’s still a good metric to view over time.

3. Hits to the landing page.
The iTunes store lets you post a landing page for more information about your product. This is also an interesting gage of interest.

4. Ratio of paid-to-free downloads
If you have a free version, the ratio of paid-to-free version can be interesting to track, over time.

5. General name stickiness.
I do a Google search- also how many times the keyword was used in retrieving pages on your site. Both are good ways to tell if the app is getting traction.

6. Twitter name follow count.
The number of follows on your twitter account (of same name as app).