Adventures in Mobile Marketing

iPhone App Marketing- Measures and Metrics

I’m a huge fan of metrics, probably from 7 years doing email marketing and countless meetings staring up at an Excel spreadsheet, seeing lift in unexpected places, testing, and getting great results. I’ve seen it work- I drink the Kool-Aid.

In the iPhone world, we’re hamstrung by metrics that are limited and unserviceable. The iTunesConnect app gives us sales information, but as all marketers know, that’s the end game, not the funnel.

I’m going to implement a few test suites and write them up on this blog- this is more an announcement of an effort than any real juice (sorry readers). The test suites:

- MixPanel
- Flurry

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Written on Saturday, 09. October 2010 at 12:50 In the category iPhone marketing, metrics. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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