iPhone App Marketing- Measures and Metrics
I’m a huge fan of metrics, probably from 7 years doing email marketing and countless meetings staring up at an Excel spreadsheet, seeing lift in unexpected places, testing, and getting great results. I’ve seen it work- I drink the Kool-Aid.
In the iPhone world, we’re hamstrung by metrics that are limited and unserviceable. The iTunesConnect app gives us sales information, but as all marketers know, that’s the end game, not the funnel.
I’m going to implement a few test suites and write them up on this blog- this is more an announcement of an effort than any real juice (sorry readers). The test suites:
Written on Saturday, 09. October 2010 at 12:50 In the category iPhone marketing, metrics. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. 
« iPhone App Marketing: Getting Visible – User-Generated Content »
No Comments »
No comments yet.
Leave a comment
Recent Posts
- Transactional In-App Email
- The Momentus Blog
- Marketing, De-evolution Style!
- Odd Ideas That May Make Sense… From Email Campaign Monitor
- User-Generated Content
Pages
Recent Comments
- darien: i just read something about STO sending time optimisation any ideas????
- darien: dont they complement each other? do you need to use social network to go viral???
- Rolv Heggenhougen: Maybe one should look at another marketing opportunity and that is the emails we all send from our...
- Chris: How can I STOP Obama email from Obama’s official campaign from the white house??
- thomas james: Finding cheap email marketing is more important than it ever has been before. Shall we run down the...
Topics
Recent Trackbacks
- Adventures in Email Marketing: Welcome Gavin! |
- Adventures in Email Marketing: Adventures in Email Marketing in European Business Review |
- thinkspace: Email Marketing: What Counts Summer Summit
- mao today: PubliTweet: quick twitter posting
- mao today: Ruby on Rails projects
