Adventures in Mobile Marketing

Odd Ideas That May Make Sense… From Email Campaign Monitor

I’m a bit late to this article written in April, but it’s a goodie: Four odd email ideas that (maybe) make sense, by Mark Brownlow. What strikes me about this post, is that we really have to question common ideas and “best practices,” as sometimes they may be a way to get through the chatter and present our message to the right audience, at the right time, with the right content.

One addendum I’d like to add, to the mobile discussion on his post: this is yet another reason to include some meaty text-only content in your email. Mobile readers doing triage will be able to tell quickly what it is about, so they can read it at more leisure on their desktop or laptop. But if you have an image-only message, and no alt-text or copy, they’re going to hit the trash button before the image even finishes loading.

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Written on Thursday, 14. October 2010 at 12:44 In the category mobile, other_blogs. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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5 Comments »

  1. [...] Source: Adventures in Email Marketing [...]

    Pingback: Odd Ideas That May Make Sense… From Email Campaign Monitor « As I see it… – 22. October 2010 @ 5:15 am

  2. HI This is Rick Woodson here,

    We would like to hire a e-mail marketing services for mainly our department, we will provide list of data. We need development of idea, templates, design and mailing services from you.

    Please get back to me asap, because I need to get this mailing campaign running on 20-25 December, as theme based on Christmas.

    Thanks
    Rick

    Comment: Rick – 04. December 2010 @ 4:21 am

  3. I have been trying to get some results with my list building. I have been in it for a month. I am trying to learn and read more. I know that this takes time to get things going. Plus I am trying it as an experiment and hobby to see if I can get it to work for me. I am determined though to keep going and will not give up.

    Comment: Brad – 14. February 2011 @ 7:12 pm

  4. i just read something about STO sending time optimisation any ideas????

    Comment: darien – 17. February 2012 @ 6:14 am

  5. hi my name is Richard and I am a expert in email marketing and I strongly recommend this auto responder you can join for one dollar http://bit.ly/W9Qrcq

    Comment: richard – 31. December 2012 @ 11:33 pm

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