Adventures in Email Marketing

Last week I received this fan email, from new wave band Devo. I went on-line and checked out what they were up to. Turns out they’re launching a new album.  Here’s a great example of an awesome 80’s band leveraging 21st century technology.

The Spud boys have always understood how to leverage themselves and their message through great marketing. With the launch of their first album in 20 years, they recently created focus groups . Of the many things they surveyed, one question asked respondents to choose which songs should go on the album. Another question asked, “What color [of power domes] makes this musical group feel more effective?” They embraced current feedback and have now relaunched themselves. You’ll see their stuff on all the mainstream social networks you can think of.  Clearly this was their intention, as you’ll see in their tagline, “Devo is Everywhere.” Fitting that as the band who espouses futuristic predictions, they would be the ones to embrace new technology. Check out this tongue-and-cheek  video chronicling their relaunch campaign. It’s as unique as Devo.

Even my 3 year old daugher is a fan of Devo since they are featured on one of her favorite shows, Nickolodeon’s Yo Gabba Gabba!

I’m so excited about their comeback, I know what I’m going to be for Halloween already!