Adventures in Email Marketing

ANNA BILLSTROM
anna_billstrom – at – yahoo.com

Technical database marketing consultant with top brand experience

SUMMARY OF QUALIFICATIONS

• Expert knowledge in E.piphany project approaches, strategies and third party software
• Strong analytical data modeling skills, OLAP data warehousing
• Earned customer praise and repeat business of top consumer brands
• Excellent at ascertaining business and technical requirements, resulting in increased customer satisfaction and decreased production cycles.
• Ensured product quality and integrity through comprehensive verification and validation, including load and unit testing.

EXPERIENCE AND ACHIEVEMENTS

Kodak EasyShare Gallery 07/2005 – present
Campaign and database manager for Customer Relationship Management (CRM) group, leveraging online membership to generate 5M+ in revenue. During my tenure I was a key player in activating 2.5M+ customers, resulting in a record-breaking revenue stream. Independent Contractor

RightRound 05/2006-08/2006
Created marketing plan and strategy for independent music services sites.

Reflect.Com Corporation, subsidiary of Procter and Gamble 05/2004 – 05/2005
Sped up the load time, from 12 hours to 6. Redesigned campaign construction to increase throughput 100X. Online revenue increased and more importantly, heightened the customer’s online experience. Employee.

Kaiser Family Foundation (KFF) 02/2004 – 05/2004
Created a troubleshooting process organizing workflow and contributions from 50 employees, vendors, and contractors. Independent Contractor

American Express 12/2003 – 5/2004
Finalized Epiphany 6.5 integration. Worked with management to finish up final change requests, and trained outside vendors on maintenance duties. Detected a critical issue in foundation level code, developed a patch fix as well as a fully integrated fix, while still enabling the project to finish on time. Independent Contractor

Walt Disney Internet Group 05/2002 – 11/2003
Managed a team of seven engineers and analysts to successfully implement enterprise-level customer relationship integration (Epiphany 6.0), 2 terabytes in size. Completed on time, within budget, and to full end user acceptance. Independent Contractor

Applied Biosystems 02/2003 – 05/2003
Researched, analyzed, and made sound recommendations for improving enterprise system to improve system for APCM integration. Independent Contractor

Wheelhouse Corporation 09/2000 – 05/2002
Senior Consultant, Database Group.
Epiphany engagements represented a significant revenue stream for this software and consulting company. I created the design, modeling, and optimization methodology practiced by professional consultants, and I was considered the senior technical consultant for Epiphany partner engagements. Employee

Sun Microsystems. Consulted on customer data warehouse project. Marketing group was completing online update system and needed advice on customer dimensional model and data integrity. Designed Java application for maintenance and updates to customer data. Installed XML, LDAP application for storage of meta definitions.

Microsoft. Continued here for three sequential contracts. CRM engineer for data system, designed and implemented XBox warranty system. Wrote fulfillment script in Visual Basic 6. Trained third party consultants on Epiphany database modeling and installation.

Cadence Design Systems. Improved Epiphany 5 upgrade. Integrated additional customer data, designed financial reporting system.

WellsFargo. Optimized an Epiphany 5.0 system and achieved, in 2 months, user acceptance after 2 years of attempts.

WebVan. Upgrade to Epiphany 5.0. Installed email component, campaign response data and customer demographic data.

MiX Media 05/1999 – 07/2000
Technical Lead
Designed, built, and supported Internet-based applications, using CGI/Perl, Javascript, CSS and HTML. Extensive experience generating secure applications for registration and e-commerce. Oversaw and mentored software developers in major projects—leveraging legacy systems for web commerce. Oversaw comprehensive projects from initial customer contact to deployment to post-sales support for notable clientele, including Agilent Technologies, Baan, and Siemens. Employee

Siemens
Maintained Cold Fusion application shopping cart for personal data accessory (PDA) e-commerce site. Managed system during peak holiday season, and integrated content management system with e-commerce application.

Agilent
Designed data warehouse for catalog written content on scientific tools. Wrote in SQL and Java report queries on online content. Customized reporting application with LDAP.

ELine Productions 06/1998 – 05/1999
Established talented quality assurance team and robust testing suite for verifying and validating load testing and user simulation scripts for various Dot-Com clients, developed Java and C++ object-oriented software. Employee

Fritz Companies 06/1996 – 11/1997
Independent Contractor, Technical writer. Wrote online help documentation for shipping logistics software. Independent Contractor

Vividus Corporation 05/1994 – 06/1996
Product manager at animation software company. Employee

PROFESSIONAL ASSOCIATIONS
San Francisco Women on the Web (SF WoW), Board Officer, President 1998 – 2007

PUBLICATIONS/SPEAKING ENGAGEMENTS

“Email Marketing Techniques” East Bay Internet Group (EBIG) 2006
“Buying Software or Building Your Own (In the Internet Economy),” white paper, MiX Media 2000
“Women’s Guide to Getting Into Engineering,” “Introduction to HTML,” “Introduction to the Java Language,” “Introduction to CGI/Perl,” Workshop panels and series, SF WoW , Presenter 2000
“Web Applications for Massive Publication Processes,” MacWorld, Presenter 1999
“Being Digital: by Nicholas Negroponte,” San Francisco Review of Books 1998

EDUCATION
Reed College, Portland, OR, Bachelor of Arts in English