Adventures in Mobile Marketing


Mobile Ad Service- iAd vs. AdMobs/Google Ads

Tuesday, 27. May 2014 by Anna Billstrom

Recently, I implemented these two services in different mobile apps (iOS) and had to jot down the pros and cons. Enjoy!

iAD- Apple’s ad service that is native to iOS apps. This is easy to implement for developers, but not great for advertisers:
- High cost to entry, for advertisers
- Difficult to include multiple instances on any individual view (top and bottom banner, for example.)
- “in-app” experience- ad pops up as interstitial before “leaving” the app.

Google Ads (AdMob)
- Cheaper to be an advertiser
- A little more difficult to integrate
- Ability to have more ads per view
- More callbacks on click, open, leave app
- No “in-app” experience like iAd; user clicks actually leave the app.
- Nice tie-in with Google Analytics

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