Adventures in Mobile Marketing

Political Campaigns… Doing It Right

One of my friends, Greg Dewar, a political consultant, who is currently integrating social networking in campaigns, commented on my post regarding Political Spam, in his post, Email Spam From Campaigns in Full Force:

Political campaigns need to resist the urge to blast out lots of crappy emails just because it’s easy or free. Spamming people is a sure-fire way to piss off voters, and mealy mouthed justifications about how the CAN SPAM act doesn’t apply to ‘em just makes people even more pissed off.

Instead, it’s better to use online social networks, such as Facebook, to recruit supporters and communicate with them, and allow them to opt in to online communications. Everyone’s happy and no one gets spammed!

Right on- not only is CAN SPAM a courtesy to your constituents, but leveraging social networks as an acquisition channel is a gimme for politicians, if done right.

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Written on Monday, 02. June 2008 at 17:36 In the category campaigns, other_blogs, social networks. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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