Adventures in Mobile Marketing

Email to Text Message: Obama Campaign

So Barack Obama’s email campaign asks you to sign up for a cell phone text announcement the minute he decides on a VP candidate. This is a great dovetail from email to text-messaging, two contact preferences that have been slow to meld.

This campaign also creates a subscription base of mobile text readers, and I think you can safely infer that they are interested in more to-the-minute relevant, timely information- thus it’s promoted with a message that is in itself timely, a new event happening in the future, at an unspecified time. It’s a great campaign- as usual the Obama campaign is pushing the boundaries of political emails. Refreshing use of mobile capabilities – and I believe that it’s critical to provide content to readers on the medium they prefer, whether it’s RSS, SMS, or email.

More posts on politics & Obama campaign (mine and other blogs)
- Jane Popick on Vertical Response: Great Email List Building Ideas From a Presidential Candidate
- Email as Web Content Case Study: Barack Obama
- Political Spam

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Written on Tuesday, 12. August 2008 at 14:12 In the category campaigns, mobile. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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  1. Obama is pushing technology in both email and social media. Obama seems to be on every social media website out there. Whereas McCain, he’s “aware” of the Internet. Good grief.

    Comment: Peter – 12. August 2008 @ 3:59 pm

  2. Great… costing me 40 cents a day to see Obama trash… HOW DO I UNSubSCRIBE?


    Comment: Gerald – 02. September 2008 @ 3:44 am

  3. According to a posting on Barack Obama’s website, you can text STOP to quit receiving text messages, HELP for help or call 877-822-5093.

    Comment: Vikas – 28. October 2008 @ 9:42 pm

  4. je vous souhaite une bonne victoire

    Comment: mostefa zahir – 04. November 2008 @ 10:47 am

  5. [...] Obama Campaign Recap! – A reason to get up early despite the time difference: I followed the campaign intently since noticing his team used SEO in simple text messages, back in August, “Email to Text Message: Obama Campaign. [...]

    Pingback: Adventures in Email Marketing » Email Insider Summit Schedule | – 01. December 2008 @ 3:27 pm

  6. [...] Integrate email campaigns with text messages, as Obama did in the 2008 election [...]

    Pingback: Email Marketing: 5 Ways to Grow Your Audience « Squam Creative Services – 21. January 2011 @ 2:33 pm

  7. How can I STOP Obama email from Obama’s official campaign from the white house??

    Comment: Chris – 13. February 2012 @ 11:29 am

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