Adventures in Mobile Marketing


MailChimp has a neat new feature. You write your blog post, and MailChimp’s tool sends it out in email form. That’s great for folks who like to read their blog subscriptions, and for content publishers who don’t want to copy and paste all of their content into different distribution streams. These kind of tools are the new horizon: getting information to your customer base in the ways they prefer. Check it out.

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Written on Tuesday, 16. September 2008 at 11:36 In the category blogging, newsletters. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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  1. Anna we built an RSS to email tool about 3 years back. Since then we have fine tuned it into 2 different versions. It has one that grabs multiple RSS feeds and automatically builds and sends your email campaign by day, day of week, time of day, once a month, day of month, etc. Many clients in the blogging and publishing world use this.

    The other one we recently released is a plug in for WordPress (haven’t told too many people about this yet) but it allows you to tag posts for use in the RSS to email system so that just the posts you want and not the whole Feed or recent 1-10 posts are in it. Much more powerful and built into your blog engine If you use wordpress or wordpress MU.

    The benefit is that you can aggregate and select up to 10 feeds from multiple sites of channel specific feeds to build targeted email campaigns based on subscriber preferences.

    We saw this as a market opp years ago on a holiday break and worked to code it out fast. It is very cool and ALL of our customers have access to it. Works well with our API as well and can do all sorts of cool things.

    Glad to see that others are finding the power in RSS and how email marketing and campaign automation can benefit from it.

    Comment: Dylan Boyd – 16. September 2008 @ 1:55 pm

  2. Feedburner does a great job of this too, however it’s for only people who subscribe to your blog feed, not your email newsletters.

    Comment: Justin Lavino – 16. September 2008 @ 2:27 pm

  3. Yeah I knew the WordPress plugin for it, but I like MailChimp’s (not sure if yours has it too) that it’s full integrated into their system – use of templates, etc. I also like that the email portion is handled by a good email provider, whereas blog software could make all kinds of mistakes in that arena. I haven’t used either, though, so it’s a rather uneducated opinion!

    Very cool that eRoi has one too- thanks for writing in. (aka doing my research for me, ha!)

    Comment: banane – 16. September 2008 @ 4:38 pm

  4. GetResponse has this feature too, as well as Aweber. With GetResponse I set up a separate list (auto-responder in GR lingo) to give my subscribers the choice of unsubscribing from the RSS feed – or the ezine if they prefer blog updates.

    Comment: Boris Mahovac - Email Marketing Coach – 05. October 2008 @ 9:09 am

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