Adventures in Mobile Marketing

Web 2.0 & Email: FriendFeed

Trolling through the Feedback room on Friendfeed, I noticed a post and a very nice feature, that again sets apart Friendfeed from their competitors. Consumer marketing systems could also learn something from this.

When you start following someone in Friendfeed, their core functionality of subscribing to someone’s various RSS feeds and comments, they get a notification by email.

(2073 unread) AT&T Yahoo! Mail, anna_billstrom
Uploaded with plasq‘s Skitch!

The best part is when you reply:

(2073 unread) AT&T Yahoo! Mail, anna_billstrom
Uploaded with plasq‘s Skitch!

They don’t do a “no reply” they actually send the person your email, masking your email address and using a generic inbox. Nicely done! Note: there is no direct mail functionality within FriendFeed itself, all messaging is done in public. These emails are forwarded to the user’s registered email account (Gmail, Yahoo, etc.) Flickr could really learn something from FF.

I also have a big problem with no reply systems. Teaching the consumers that broadcast emails from systems are OK, is not OK with me. We should start a conversation, and part of that is the company’s responsibility to the consumer to have a feedback channel.

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Written on Thursday, 09. October 2008 at 14:33 In the category social networks, technology, transactional emails. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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1 Comment »

  1. I am manager of 145,000+ email database and we are now looking to move to lifecycle emails. Can you offer any information on where to start with this, or the larger steps required to help us make the move a smooth one?

    Comment: Brenda – 06. November 2008 @ 11:39 am

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