Adventures in Mobile Marketing

A Little Images-Off Game

Just like any given customer’s inbox, we get a lot of emails and have to discern who they are from, if we are interested the products or offerings. To make my point about images-off, and designing for it, instead of lecturing, I decided to make a game. Try to figure out the company of each email below.

A.
(2112 unread) AT&T Yahoo! Mail, anna_billstrom

B.
(2110 unread) AT&T Yahoo! Mail, anna_billstrom

C.
Gmail - 15% off custom mugs and mousepads - banane@gmail.com

D.
Gmail - MINI E Field Trial - Application Phase Now Open - banane@gmail.com

E.
(2108 unread) AT&T Yahoo! Mail, anna_billstrom

Companies to choose from:
Zazzle
Toys R Us
William Sonoma
Mini US
Alaska Airlines

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Written on Tuesday, 25. November 2008 at 17:33 In the category images off. Follow the comments via RSS here: RSS-Feed. Read the Comments. Trackbacks- Trackback on this post. Share on FriendFeed

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4 Comments »

  1. So Williams-Sonoma is pretty obvious (E) — they win this little contest — and with a minimum of detective work I can get the second-place Zazzle (C) based on the image text — I can even figure out what they do; and MiniUSA too, based on the e-mail address.

    I can only get Alaska Airlines (B) and Toys-R-Us (A) from process of elimination.

    I wonder how visionapp would do. I’ll send the visionapp newsletter to myself and see.

    Comment: Paul Ardoin (sus4th) – 25. November 2008 @ 6:00 pm

  2. So ten guess as to *why* williams-sonoma is in this contest, if it’s “images-off”…

    Comment: banane – 25. November 2008 @ 6:35 pm

  3. Hmm…

    Is W-S certifying their emails? (And is it working? ;-)

    Comment: Justin – 26. November 2008 @ 7:28 am

  4. Oui Justin, Williams-Sonoma is Certified so even with images off, I’m delighted to get this beautiful email.

    Comment: banane – 26. November 2008 @ 1:39 pm

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