Adventures in Mobile Marketing

Blunders: Obama’s Email Frequency

Their head of new media, Stephen Greer, responded to an apt question in his talk in December, at the Email Marketing Summit. Someone in the audience asked about the abusive frequency of Obama campaign emails. He replied, “You voted, right. Then we’re not emailing too frequently.”

That truism can’t work anymore, can it, now that core, grass roots activists *have voted* and are still getting, dare I say, spammed. I heard it on NPR, I watched it on TV, dare I say my twitterflock are also complaining. They’re glad he’s elected, but they don’t want to be “asked for money every day.”

Sadly, they’re going to lose that political capital quickly if they don’t listen to the folks that do this for a living, that have tested it out. No more than 3 a week, sir. As we know in the industry, once someone has unsubscribed, it’s very, very hard to get them back.

More reading:
I summarized a talk Stephen Greer, Director of Email and Online Fundraising for the Obama Campaign, gave in December, at Email Insider Summit
Political Spamming

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Written on Monday, 13. April 2009 at 20:45 In the category Basics, strategy, techniques. Follow the comments via RSS here: RSS-Feed. Share on FriendFeed

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1 Comment

  1. I agree! 3 a week should be good enough and more than adequate.

    Comment: Restoration Media – 03. June 2009 @ 5:17 pm

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