Adventures in Mobile Marketing

Blogging/Videocasting/Podcasting Basic Steps

I was recently on a podcast, and after listening to it, once it was post-production, had a lot of “constructive criticism.” The funny thing is that criticism wasn’t just about podcasting, the aural experience, or using the myriad of technical tools available to auditory editors. Nope, it was just good writing.

1) Make your point quickly. Especially with video and podcasting, users can’t graze or glance through material, so get to the main point, gist, angle, funny quickly. David Sedaris uses the “40-second rule” as does most of This American Life. Make your joke in 40 seconds.

2) Why are they here? Why should they listen? Think of your audience and why they’re giving you their precious time. Imagine in your head a composite audience member- some readers you know about or just guess who your ideal reader would be, and give them reasons to stay.

3) Short is good. I jumped into the podcast in 20 minutes. 20 minutes of the host rambling. I honestly can’t tell my friends to listen to it because they have to hear this guy for that long. (Actually I tell them to fast forward to 20 minutes).

4) Be niche. It’s an easy way to get a dedicated audience. This isn’t a requirement, just a tip.

Probably the best way to learn from good podcasts, videocasts, and blogs, is to show them.


Stuff You Missed in History Class (
WNYC Radio Lab (
This American Life (
Wait, Wait, Don’t Tell Me (

Illdoctrine Hip Hop Video (
Steve Isaacs (
Bronto TV (

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Written on Tuesday, 28. July 2009 at 10:52 In the category Basics, blogging. Follow the comments via RSS here: RSS-Feed. Share on FriendFeed

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  1. I’ll make sure Candace and Katie from Stuff You Missed in History Class see this. I think they’ll both greatly appreciate the compliment.

    Comment: Jonathan Strickland – 02. August 2009 @ 7:01 am

  2. I couldn’t agree more with your niche suggestion.

    I have had great success with being “niche” with my video podcast and I find the more niche I make it, the easier time I have owning the space and securing advertisers. In addition, the audience (although smaller) is way more dedicated to your content.

    Comment: Gregory Ng: The Frozen Food Master – 07. August 2009 @ 12:45 pm

  3. Greg, I’ll check it out- I agree, and it’s so contrary to the “# of followers” number game, in that the more focused you are, the better your audience is.

    Comment: banane – 07. August 2009 @ 1:26 pm

  4. Thanks Jonathan!

    Comment: banane – 07. August 2009 @ 1:26 pm

  5. Good idea to “get to the point.” I find that even using bullets really helps people navigate the information much better and has, at least for me, led to additional conversions.

    Comment: Jacob – 15. August 2009 @ 1:52 pm

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