Adventures in Mobile Marketing

The good news, is that one of our posts: Obama Campaign – Stephen Geer Dir. of Email was used in the European Business Review, in an article on the Obama campaign and social media. The bad news is that one of their links back to here didn’t work. One did! One didn’t. I also didn’t check comments on here for a while, so the fault lies in both courts.

The article – Obama and the Power of Social Media Technology by Jennifer Aacker and Victoria Chang. The Review has also disable the right button, so that I can’t copy and paste a snippet here. Still, glad we got the mention. And yes, the devil’s in the details.

It’s a great article, too!