Adventures in Mobile Marketing

Version Testing- in Apps

Any good email marketer knows- A/B version testing isn’t just a great way to determine what your customer responds to, but it’s a given and measurable way of using email to its nth abilities.

New entrepreneurs and app developers have the same issues- testing to find out which is the most effective UI, price, button, pitch, etc. I’ve built out a few of these sites with version testing, not thinking much of it. For a talk I gave Saturday, I built a more scaled down version as an example. It also includes some specific button or item testing. The code is open source and available to use, reuse, etc. Enjoy! Feel free to branch, fork, etc. and add on some other tests- just this morning an entrepreneur with Women2.0 Labs added on randomization. Great!
More prototyping resources

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Written on Tuesday, 05. October 2010 at 14:36 In the category testing. Follow the comments via RSS here: RSS-Feed. Share on FriendFeed

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1 Comment

  1. We are using and we are fully satisfied. They have web based system for creating email newsletters and advanced email importing.

    Comment: Mike – 19. July 2013 @ 4:02 pm

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