Adventures in Mobile Marketing

iPhone App Marketing: Getting Visible

In the space of the last 24 hours, two different friends of mine asked, with hints of horror and mystery, “How do poeple *find* your iPhone app?” To the uninitiated, it seems like a big black box. In reality, it’s not too different from other internet marketing efforts.

The issue with iPhone apps is – obviously – the iTunes store. It’s a strength and a weakness. Strength, because consumers go 1 place to get the product. Weakness, because we, as developers and marketers, are at the whim of single, isolated metrics.

Three major areas- number of downloads, number and nature of reviews, average rating, and keywords- are the backbone to the iTunes store formula. But then there’s other more nebulous and vague areas, that are familiar to the seasoned marketer.

- Word of mouth
- Niche*
- Blogs/Social Networks (Twitter/Facebook)
- Name recognition
- Journalism, reviews, editor’s picks, etc.

The goals of the efforts above:
1) the iPhone app name recognition
2) Access and actionable clicks to the download page
3) Written reviews including ratings.

*Niche: friend’s soccer stats app came out when there were no soccer stats app in the store, and World Cup was just beginning. Also, he had translation efforts and a quick release. The competitive space in the iTunes store is arguably smaller than other markets and so it’d be irresponsible to notice that marketing is a non-issue with niche apps.

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • StumbleUpon
Written on Friday, 08. October 2010 at 19:13 In the category iPhone marketing. Follow the comments via RSS here: RSS-Feed. Share on FriendFeed

«  –  »

No Comments

No comments yet.

Sorry, the comment form is closed at this time.

Recent Posts

Pages

Recent Comments

Topics

Recent Trackbacks

Meta

Follow Me

  • Add to Google
 

WP-Design: Vlad -- Powered by WordPress -- XHTML 1.0
© 1998 All Rights Reserved banane.com